Young Blood: are myths about the rejuvenating power of young blood true?
18 min
"I’m old, not an idiot." One successful campaign to stop excluding older customers by closing branches and pushing important transactions online is a warning for any institution that believes that going fully digital will solve its business issues. In this analysis of how older citizens suffer due to a customer strategy, Andrew Hill argues that innovative businesses will provide the best choice, digital and analogue, for older customers.